Google PageSpeed testing tool.
This PageSpeed tool is designed to let you check any given webpage and see how well it’s optimized for speed. To provide you with actionable and useful insights, this tool is running on the official Google PageSpeed API. Run the page speed test and use the suggestions and feedback to make your site even faster.
The insights you can expect to get from this tool:
- Mobile & Desktop PageSpeed score (0 – 100 scale)
- Device specific suggestions, to help you improving your page speed score.
- Device specific feedback, to show you which parts of your website successfully passed the test.
Why is page speed important?
Page speed is important because a fast loading website improves the general user experience, decreases bounce rate and improves conversion rate. For those reasons Google also decided to make page speed part of their ranking algorithm. Back in 2010 Google officially announced page speed as a SEO ranking factor.
What is a good Google PageSpeed score?
A good Google PageSpeed score is considered to be a score of 85 or higher. An page speed score between 85 and 65 gets qualified as Needs work and a score below 65 gets the label Poor returned the Google pages speed insights tool and API. These scores are pretty stable because of the methodology used by Google to calculate these numbers.
How to improve your website load time?
- Run your website with PHP 7. This version of PHP is just way faster then any previous versions and you’ll notice the difference (SEO Review Tools is also running on PHP 7).
- Make your website available with HTTP2. HTTP will speed up your site because it can handle multiple request between server and browser at once.
- Use AMP (accelerated mobile pages) to speed up your mobile pages.
- Use cashing, so you’re able to limit the number of browser requests.
- Optimize images for the web, reduce size and keep the quality.
Google PageSpeed score explained
The Google PageSpeed score is kind off unique because of the way Google calculates this score. Most tools look at the total load time of a webpage and because of of the fluctuations and number of external factors involved this will only give you a time specific snapshot. When measuring site speed with essential tools like WebPagetest and Pingdom you’ll see a different load time almost every time you perform a test.
On one hand this is caused by fluctuations like for example time specific traffic load and on the other hand external factors like user connection speed, browser type and physical location influence these numbers.
The Google PageSpeed tool has removed almost all dynamic variables from the equation and instead focusses on the technical static components of your website. With Server response time being the exception here.
An overview of the Google page speed rules:
- Avoid landing page redirect
- Enable compression
- Improve server response time
- Leverage browser caching
- Minify resources
- Optimize images
- Optimize CSS Delivery
- Prioritize visible content
- Use asynchronous scripts
- Google developer guide – https://developers.google.com/web/fundamentals/performance/rail
- Google announcement: page speed is a SEO ranking factor – https://webmasters.googleblog.com/2010/04/using-site-speed-in-web-search-ranking.html
- Google research: Mobile page speed benchmark – https://think.storage.googleapis.com/docs/mobile-page-speed-new-industry-benchmarks.pdf
SEO Tools, Technical SEO Tools