Marketing Analytics Summit 2020 in London.
Marketing has changed since the days of Mix Modeling and Market Research. The digital world gave us new, dynamic data sets, and new tools to measure and optimize marketing efforts. Now, as we enter the world of Machine Learning, the spirit of mutual assistance and encouragement remains the core principle of this event.
Checkout the agenda to get an impression of what to expect from the Marketing Analytics Summit 2020 in London.
2020 speakers line-up is coming soon..
Just a sample of the 2019 sessions:
- Google Analytics and How to Avoid Bad Data
- Building Predictive Models When You Don’t Have the Right Type of Data
- 5 Learnings from Experimentation Behind a Login @Booking.com
- From Analytics to Data Science: Many Paths, Many Destinations
- Analyzing Analytics and Analysts to Improve Process Efficiency
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