Google SEO advice → Video tutorials

Participants: Martin Splitt

Learn how to prevent common SEO issues when designing a single page application:

1. Make sure you’re using the history API and correct link markup make sure individual views get index by Google.
2. Add meta descriptions and titles for the different views.
3. Return the correct status code when there is an error.

Tags: Indexing, Crawling, Best practices

Participants: John Mueller

1. How HTTPS works?
2. Why do you want to use HTTPS?
3. How to plan a migration from HTTP to HTTPS?

Tags: Authentication, Data integrity, Encryption, Ranking signal

Participants: Martin Splitt

Learn: how Google mobile first indexing works and what challenges can occur: crawl restrictions (robots.txt or noindex), semantic markup (Headings, images and videos ), missing content (hidden content, structured data and meta descriptions).

Tags: Indexing, mobile crawling, missing content

Participants: Daniel Waisberg

1. What are rich results and structured data?
2. How to uncover markup issues with alerts and checks?
3. How to validate and fix markup errors and or warnings?
4. How to monitor and optimize search traffic?

Available rich results: https://developers.google.com/search/docs/guides/search-gallery

Tags: Job posting, recipes, FAQ schema, JSON-LD

Participants: Martin Splitt

Learn how to use semantic markup for links to make them accessible for search engine crawlers and don’t use fragments in URLs if you want this content to be indexed by Google.

Tags: Semantic HTML link markup, Internal links