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Google SEO advice → Video tutorials




How to optimize an ecommerce website for mobile?

Participants: Alan Kent

Learn how to optimize an ecommerce website for mobile?

  • Ensure both mobile and desktop offer the same user experience
  • Optimize for mobile indexing (utilizing sitemaps and merchant feeds)
  • Optimize website speed
  • Optimize for usability and readability
Tags: ecommerce

How to change a Google Search snippet?

Participants: Google

Learn how to influence how your website is being displayed in Google search

  • Use the “Title tag” and “Meta description tag” to influence how Google displays your website. 
  • Enter page specific Descriptions and Title tags.
  • Enter relevant Descriptions and Title tags.
  • Use schema markup. 
Tags:

How to optimize websites with JavaScript?

Participants: Alan Kent

Learn how to optimize websites with JavaScript

  • Avoid large numbers of separate JavaScript files (HTTP/1)
  • Prevent excessive DNS lookups
  • Remove inefficient JavaScript code
  • Remove unused JavaScript
  • Compress JavaScript files
  • Use effective caching for JavaScript cashing
Tags: ecommerce

How to optimize images for ecommerce websites?

Participants: Alan Kent

Learn how to optimize images for ecommerce:

  1. Prevent Cumulative Layout Shift
  2. Use correct image sizing
  3. Use appropriate image file formats
  4. Compress images
  5. Cache images
  6. Make sure the you download images in the correct order
Tags:

How to improve Cumulative Layout Shift (CLS)?

Participants: Patrick Kettner

Learn how to improve Largest Contentful Paint [LCP]:

  1. Set explicit height and width dimensions for images and IFrames.
  2. Reserve the correct space for content that’s being dynamically loaded.
  3. Optimize web fonts loading by preloading
Tags: Corre Web Vitals, Technical SEO, Page Speed

How to improve Largest Contentful Paint (LCP)?

Participants: Patrick Kettner

Learn how to improve Largest Contentful Paint [LCP]:

  1. Utilize optimize servers and caching. 
  2. Serve content with CDNs and sever worker.
  3. Optimize front-end code.
Tags: Corre Web Vitals, Technical SEO, Page Speed

How to improve First Input Delay?

Participants: Patrick Kettner

Improve First Input Delay [FID]:

  1. Defer, delay, or remove JavaScript
  2. Prevent expensive Ulls
  3. Breaking up long tasks
Tags: Corre Web Vitals, Technical SEO, Page Speed

How to improve Page Experience?

Participants: Patrick Kettner

Learn how to pass these essential Page Experience checks:

  1. HTTPS
  2. Mobile friendliness
  3. No Intrusive interstitials
Tags: Corre Web Vitals, Technical SEO

How to recover from a Google penalty?

Participants: Aurora Morales

Learn more how to recover from a Google Google penalty. How to submitting a reconsideration request. And how long it will take before the request is reviewed and solved.

Tags: Penaltie recovery, Manual actions

How long does SEO take for new pages?

Participants: John Mueller

Short answer, it depends. How to speed up, the indexing process:  

  1. Have a quick website, with a clear internal link structure.
  2. Use sitemaps and the GSC URL inspection tool.
  3. Provide high quality content.
Tags: Technical seo, Indexing

What is Page Experience?

Participants: Patrick Kettner

What is Page Experience?

  1. A new set of metrics that Google will be using to rank websites
  2. Page Experience uses browser signals to how visitors use and experience a website 
Tags: Corre Web Vitals, Technical seo

Technical SEO using Search Console

Participants: Daniel Waisberg

Learn how developers can use Google Search Console to their advantage:

  1. Index coverage report
  2. URL inspection tool
  3. Security issue report
  4. Core web vitals report
Tags: Search Console Reports, Technical seo

Google Web Stories

Participants: Pascal Birchler

Learn to create Web Stories and how to optimize this content form for search. Web Stories technical requirements include valid AMP + Structured data and can be tested with the Google AMP testing tool.

Tags: Content, Publishing

Product SEO for Google

Participants: Alan Kent

Learn where Google shows products: Google search, Image search, Shopping tab, Google maps. How to feed you products to Google merchant center: Structured data, Product feed, Content API

Tags: Shopping, Supplemental feeds

Video optimization for Google

Participants: Danielle Marshak

Learn how Google indexes videos, how videos appear in search and discover and how to optimize your videos.

Tags: Video sitemaps, Structured data, Referral links

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